Doomed to Fail: The Limits of Musk’s Case Against the WFA

Elon Musk’s X Corp. (formally “Twitter”) has sued the World Federation of Advertisers (WFA) and a number of member companies for orchestrating an illegal boycott of Twitter. X Corp. v. World Federation of Advertisers. The complaint asserts that it is “an antitrust action relating to a group boycott by competing advertisers of one of the most popular social media platforms in the United States.”  This blog post explores Twitters claims and what Twitter must do to show that the WFA boycott is illegal under antitrust laws, whether there is a reasonable business justification for the boycott, and why Twitter’s market power is critical in making its case.